![]() Written and spoken communication is a beautiful thing in and of itself. Just let it work on you for a second or two. ![]() This type of thing can be seriously powerful. Add a little music overtop of this and you've got something really cool going on. It's doing something different in our minds. We're drawing on our memory banks, we're creating images to match it, it's an intellectual exercise. Meanwhile, images, sounds, music, patterns, motion - these things are speaking directly to your whole mind, often without troubling the intellect. It's a great thing, but it's kind of its own thing. Your intellect has a relationship to the whole mind, for sure, but it's a little bit apart, it's kind of its own thing. I'm suggesting that the written word - and to some extent the spoken word - is speaking to your intellect. ![]() This picture isn't speaking to your intellect, it's engaging the older mind, the one that is always looking for patterns and associations. You're kind of half-remembering images like this and the vaguely emotional associations and echoes that go with them. When you look at a picture of this dude, you're seeing the shape, and your eye is hitting it on all sides, looking at details, seeing the whole thing, nonverbally reflecting on it. When you read the word 'dude', your eye is shooting along from left to right, and you're interpreting these characters that look like nothing and mean nothing and you're perceiving this word that has all these different meanings that you remember and you're thinking about right now. These two things are perceived totally differently by your mind. Above is a picture of a dude, and to his right is the word written with the alphabet, it says 'dude'. Books are cool.īut let's just take a quick second and take a look at what's going on with this. Now it's the basis for our laws, our stories, our beliefs, our civilization. We end up printing this stuff on paper and in books and it's catching on, and pretty soon it's all over. And it's great! People go nuts for it: it's only 26 characters, easy to learn, everybody jumps on it. This guy, he comes down from the mountain a few thousand years ago and he has these stone tablets, and on them is the alphabet. Ok now, I just want to talk for a minute about Moses. These are words to live by, something I aspire to, and something that rockstars like Cactus and Messhof are demonstrating every other day before breakfast. The take-away here is: rock before talking. Of course, if you're in a situation where you can't just go from 1 to 3 to 2 - if you're all bound up in structures and processes - get out. You'll solve them so you can keep moving. Sure, you'll still run up against problems to solve and decisions to make, but you'll approach these in the moment and solve them in the moment. If you do that - if you can start rocking - you'll get some momentum, and when you have some momentum then the project has a chance, because now you're into it. Go right from the inspiration - the vision - to actually making it. That's why Jordan Mechner's advice - and it's so beautiful - is to proceed from 1 to 3 to 2. Or maybe whatever survives has none of the inspiration of step 1: it has been diluted, compromised, transformed. Maybe you get lost in all that talk - all that intellectualizing, all that 'what if?', all those numbers and sales projections or what-have-you, all that self-doubt - and you lose your way. Eventually, maybe it's all just talk, there's nothing left.Īnd maybe that's where it ends. Committees and middle-management and shareholders are all talk. I was in the industry for a few years, and step 2 is a big deal there. Maybe some deviations from the beauty and clarity of step one. The trouble is that step 2 can get a little serious, particularly if it's a collaborative project. And we like to think that the process goes from 1 to 2 to 3. The next step, step 3, is to actually make this thing, to get down to it.
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